On the simplest level, coordinators can personally contact parents (or other members of the community). Call to tell them about CIS, where it's operating, how they can be involved - and why we need their participation.
One of the first steps in strategizing an awareness campaign is to assess how people find out what's happening in your community. This may run the gamut from church announcements to grocery store bulletin boards to community television. CIS Newfoundland kicked off their 1997/98 program with a youth Battle of the Bands.
This kit includes a community communications assessment which you can use to figure out what will work best locally. You may try your own newsletter or displays in public places.
Public speaking is also a good way to spread the news. Service clubs often are looking for speakers at their regular meetings.
This may include art exhibitions; drama festivals; youth conferences; poetry readings; story telling; essay contests, or a Battle of the Bands.
Don't have too high expectations (reporters are overworked) but be persistent. Whenever there is a CIS or youth event, write a press release but also make the direct contact.
Also remember to give the press lots of notice of upcoming events. When they arrive, make sure they are welcomed; provide additional information.
Sometimes you will be able to provide local newspapers with your own black and white photos.
As well, we can provide support on preparing press releases; photography, or producing your own posters and newsletters.
