On the simplest level, coordinators can personally contact members of the community. Call to tell them about community media, what's going on, how they can be involved - and why we need their participation.
One of the first steps in strategizing an awareness campaign is to assess how people find out what's happening in your community. This may run the gamut from church announcements to grocery store bulletin boards to community television.
The community communications needs, skills, and resources mapping assessment can be used to figure out what will work best locally. You may try your own newsletter or displays in public places.
Public speaking is also a good way to spread the news. Service clubs often are looking for speakers at their regular meetings.
Once you have assessed what mainstream media people pay attention to, find out who to contact. Develop a personal relationship with the reporter or news editor who is responsible for reporting on your community.
Don't have too high expectations (reporters are overworked) but be persistent. Whenever there is a community media event, write a press release but also make the direct contact.
Also remember to give the press lots of notice of upcoming events. When they arrive, make sure they are welcomed; provide additional information.
Sometimes you will be able to provide local newspapers with your own photos.
Newfoundland has a tradition of using community television to develop community awareness. Check out the community television special event guide.
As well, our tutorials provide support on preparing press releases; photography, or producing your own posters and newsletters.